ADVERTISING: A form of communication used to influence individuals to purchase products or services or support political candidates or ideas.
And there you have it. A definition for the ages. So what does it mean when you read a car company or some other form of retailer is giving you their hard earned profits by offering you to purchase their products for the EXACT same money their employees pay for these items? I have no idea. And neither does the consumer. For all you and I know, that means sticker price, or it means that you are buying the item for the exact same cost that the company advertising the sale is paying for it. But you don't know. You could be paying somewhere in the middle, but does that constitute a deal? Or even a sale worth an entire page in the Newspaper?
Let's see exactly what's being said. "YOU PAY WHAT WE PAY*." Notice anything strange? How about that little asterisk? Well what does that asterisk mean? Here it is in their words, not mine...
"Employee discount excludes: Delivery and installation, Service Contracts, Dealers, Prior Sales, Gift cards, Internet Sales, Computers, Monitors, Printers, Cellular Phones, Prepaid cards, Video Games Consoles, Apple, Bose, Select Audio and Video, Designer Appliances, and they reserve the right to limit the quantities you buy."
HUH?
Let's see, "YOU PAY WHAT WE PAY". Really?
Look, if Gringer and sons wanted to advertise our appliances in such a manner we would. But we can't. And apparently neither can they. So why do it? Besides who is "WE"? I would imagine "We" represents their entire company. I would imagine that employee means anyone who collects a paycheck from the company advertising the sale. Doesn't that also mean the principals of the company? Are you really paying what they pay for their appliances? NO YOU ARE NOT.
We here at Gringer's just want to service you correctly. To the best of our ability. To the best that this financial crisis will allow us to. We want your business, but we want it honestly, and with integrity, and with respect and reliability. These words mean more to us than just mis-informing you about some sale that limits nearly every item we sell to exactly the opposite of what we advertise.
The Gringer name has been in business for over 98 years and those words are not exclusive to anyone, and neither is their meaning.
Have a happy and safe Thanksgiving, whoever and wherever you are.
Louis Giogaia
Store Manager
Gringer and Sons
