The above photo reflects a stainless steel Blomberg Dishwasher, model DWT14240. Basic price, $729.00. Expensive? I don't think so. Not based on some of the prices for dishwashers I have seen out there in my extensive experience. Some companies are charging $2300.00 for their dishwashers. Not that they are not worth it, because they are worth every penny. But this Blomberg is in my apartment and I know it is Quiet, efficient, and priced right in the middle of the rest of them.
But I know all about dishwashers and you don't. No knock on you. Who the hell wants to know anymore about a dishwasher than, it is quiet, efficient, and priced right in the middle? Especially in this downturned economy.
I digress. How is my consumer going to find the right dishwasher? When someone walks into my shop and says I want the cheapest dishwasher you have in stainless steel, what they have really said is; "I don't want to be here. I'm really pissed my dishwasher is broken, and please just get me something so I can go to the Hamptons this weekend and hang out with Lindsay Lohan."
But my job is to make sure they only call me back to buy yet another product for their kitchen and not to revisit the dishwasher . So I ask them a series of questions that helps them to understand that it is not that simple. Before you come in, here are the questions. This way we both save some time and you can get back to hanging out with Lindsay Lohan. Yikes!
1- What brand do you have in their now?
2- How old is the one that is there now?
3- What size, 24"wide or 18"wide?
4- Do you want a stainless steel interior as well?
5- How often do you run the dishwasher?
6- Is the kitchen ope to the rest of the apartment?
7- I the dishwasher under a sink or next to the sink?
8- Does the dishwasher currently occupying the space have a panel on it?
9- Do want hidden controls or the control panel showing?
10- And finally, could you please send Lindsay Lohan a double whopper with cheese. She's way too thin.
I hope these questions help you to understand the dynamic of the dishwasher in the kitchen as it relates to your life, to yiour decor, and to your sanity. Good Luck and Buy the BLOMBERG.
