Wednesday, December 24, 2008

What does the holiday season mean to us?

The holiday season is wrought with commercialism. Stress is the order of the day for about two weeks. Money is thrown around like confetti at a parade down the "Canyon of Heroes". What are we doing? Who is getting what? How much did I just spend in the mall? Should I buy batteries for all this stuff or is that the kids parents responsibility? Its insane!
But often, somewhere in the last days as the moments wind down and your hat is on crooked and you've lost a glove, and the scarf you were wearing on your neck is now on your waist as a belt, you take a seat on a bench at the mall with your eight bags of junk and you look around and smile. Because you can't help it. Because you're done shopping. Because you've made everybody else in your life happy for one day and you really thought about it this year.
As you sit up all night before your holiday starts, wrapping presents, you imagine little Susie in that adorable outfit you got her from Baby Gap. Then there is Timmy's video game, and your Sister's pasta maker. All wrapped with love and care and with a big smile and an aching back. Tape in your hair and half the bag of bows have no sticky tape where sticky tape should be. But it is done, and you are proud and weirdly satisfied.
You get to your family's house and start opening presents and handing them out and taking pictures and eating and drinking and much to your surprise, smiling. You're actually enjoying yourself and somehow everything is great and all the thoughts of commercialism and traffic and piling on the pounds, and spending, just melt away.
They melt away because at its core, the holiday season is about love, and sharing and togetherness. These are the Holiday wishes that we at Gringer and Sons are sending to you. Hoping that you are safe and satisfied.

Luigi Giogaia
Store Manager
lgiogaia@gringerandsons.com